CAMPAIGN | Ben Liu × Lise Watier - Baiser de Neiges Fragrance



Baiser de Neiges is a new perfume for celebrating the 20th anniversary
of the legendary fragrance Neiges of Lise Watier. 

I was asked to create once again an illustration world 
for this young female target fragrance.
The packaging was already done, all I had to do was to draw an universe to match it.
The key words were: vintage, polka dots, black and chic Parisienne.

As the bottle itself wears a fluffy accessory,
I decided to put that on a girl dressed in Polka-dot bubble skirt.
Vintage, red lipstick with two red pom pom on her high heels.
Also a pair of white pearl earrings.

Then there she is, her name is GiGi (as for Neige) :


Lise Watier - Baiser de Neiges - Ben Liu
Lise Watier - Baiser de Neiges


On m'a demandé de créer un univers pour le parfum Baiser de Neiges.
C'est un parfum pour célébrité le 20e anniversaire 
de la fragrance légendaire Neiges de Lise Watier.

Les mots clés de ce parfum sont : poids, noir, Parisienne, chic, vintage.
Alors, vu que la bouteille du parfum porte un pompon à poids,
j'ai illustré cette petite créature qui s'habille en noir, 
avec les touches en rouge.


Lise Watier - Baiser de Neiges - Ben Liu
Lise Watier - Baiser de Neiges

The media Launch was at Lion d'Or bar.
The theme song Zou Bisou Bisou (was in the hot TV series Mad Man
was covered by my friend Judy Dubeau for a video commercial song.


Baiser de Neiges-iphone case

Baiser de Neiges-iphone case
Baiser de Neiges Iphone case 

Baiser de Neiges-Lise Watier-Invitation
Invitation

Zou Bisou Bisou - Baiser de Neiges
Judy Dubeau sings Zou Bisou Bisou

Le lancement était au bar Lion d'Or.
Pendant le lancement, mon amie Judy Dubeau a chanté la chanson thématique
Zou Bisou Bisou. (Mad Man)


To be continued...



Comments

  1. "...all I had to do was to draw an universe"? Ha ha! No big deal... Your illustration is brilliant. I love that chic whimsy you created.

    ReplyDelete
    Replies
    1. lol, it sounds too arrogant huh?
      Actually what I meant was that there were some limits for the creation :P

      Delete

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